Established with the desire to connect directly with users and grow the brand together
The original community "Sun Friends!"
For about 50 years since our founding, we have listened sincerely to the voices of our users,
We strive to develop products that reflect this.
From handwritten notes to online reviews,
We have received many helpful ideas and comments.
Here are some handwritten comments on the postal transfer form that you use when paying! Everything is our treasure.
Crowdfunding at Makuak ,
By connecting directly with users,
The desire to grow the brand together while reflecting those voices has become even stronger.
This is how the original community "Sun Friends!" was established.
Actively listening to real voices through online and offline activities
The community "Sun Friends!" is currently active mainly through online communication such as official LINE and Facebook group pages.
There is no participation fee, and you can easily participate just by registering on LINE.
Most of the participants are housewives in their 30s to 60s, but there are also male members.
Those who want to share a wealth of knowledge and ideas about housework,
People who want to refer to the knowledge of the participants join.
So far, in addition to conducting monthly round-table discussions and regular surveys online,
Offline activities are also sometimes conducted, such as inviting participants to the company's free space for real roundtable discussions and monitoring new products.
We aim to build a win-win relationship for both parties and create products that will be used more and more.
Activities in "Sun Friends!"
It is also meaningful to the participants.
Housework is something that you tend to do your best by yourself,
Members of the community commented, "There is no place where people can directly exchange information about housework, so this place is very valuable," and "You can hear various ideas about housework."
We have heard many testimonials about the benefits.
Others said, "I'm happy to be involved in product development" and "I'm happy to be able to talk directly with the manufacturer."
Involved in the development of products that I actually use,
We are happy to share your ideas and opinions.
In the future, while continuing and strengthening our online and offline activities,
Production of T-shirts and novelties limited to "Sun Friends!"
We are also planning to give away gifts.
We at Dainichi Corporation will continue to evolve through collaboration with our users.
Click here to join the "Sun Friends!" community ↓